Posts Tagged ‘pittsburgh’

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importance of social media

Mandie Dalzell – Digital Marketing Specialist

In this day and age, everyone (or almost everyone) has some form of a social media account. Whether that is Facebook, Instagram, Twitter, or just your average professional LinkedIn account, social media is growing more and more every day and it’s important for businesses to stay one step ahead of the game. I’ve listed out a few things that can really help a company strive with their social media presence and how to stay on top in their industry.

 

1) BRAND AWARENESS – Social media is a perfect way to develop brand awareness and if it’s done correctly, it’ll cost little to nothing at all to grow and maintain followers. By having social media for your business, you’re making it much easier for your customers to find you and contact you. These days, by connecting with your customers via social media platforms, you’re more likely to increase your customer’s attention and brand loyalty. 66% of 18-24 year-old Americans who have followed a company in social are more loyal to those companies.

 

2) CONVERT LEADS – By continuously (but not annoyingly) engaging with your customers, you’re much more likely to convert your leads into sales. Show the customer that they are as important to you as you are to them and their needs. You build relationships with your customers that traditional advertising cannot achieve.

 

3) RETARGET – Social media insights have progressively developed into a wonderful tool to figure out who exactly is looking your content and if they are interested. With that being said, you are able to retarget your ads to the people who want to see it. As a business, you’ll want to be aware of the basics of your audience such as location, interests, demographic, likes, etc. You can narrow down yours ads all the way down to a customer’s email address.

 

4) BEAT THE COMPETITION –  Social media tools such as Social Report, Hootsuite, and others like it give you the ability to create search streams based on specific industry related keywords. With this, you’re able to see what your competition is up to and figure out ways to be better.

 

5) WEBSITE TRAFFIC – On all your social platforms, be sure to link out to your website. By linking out to your website, you’re giving the customers the ability to dig deeper into your products. The best part is, the more social shares you receive, the better organic ranking you will have on all search platforms. This is why people want you to “Retweet” or “Share” their content.

 

 

Social media has tons of advantages to grow and enhance your business. It’s important to be aware, be engaged, and be the best you can be when it comes to your business. This is exactly why BAM Advertising has an all-star team to create an outstanding social media presence for you and your company. Call us today for a free consultation! (412) 854-1004 or email us at info@bamadv.com

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Check out the new Labor Day spot for Three Rivers CJDR!

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Excluding computer illiterate business owners, a continuing increase of emphasis has been placed on the letters SEO. The average business owner may not understand the power of Search Engine Optimization in its entirety, but similar to any business investment; they are willing to invest in it if it brings a return on that investment.

Search Engine Optimization (if done by the right people) is the best return on investment as far as Internet marketing goes.  SEO is the process of improving your website’s visibility by getting it to rank higher in search engine results for certain keyword phrases.  Higher ranking in search engine results guarantees more traffic and likely more sales for your business.  So like any business investment, spending money to make money is the name of the game.

SEO done by the right people can be the difference between seeing results and simply throwing money down the drain.  Like any industry, there are shysters, phonies, and scam artists that need to be avoided.  The right people will be very transparent in their explanation of all the necessary steps involved in getting your website to rank higher.  At the same time, the right people will be realistic when it comes to telling your business the keywords they have the opportunity to rank for.

A Paid Search Campaign should be implemented by your web marketing company to fill in the gaps for search keywords that you don’t have the opportunity to rank for organically.  What do I mean by keywords you don’t have the opportunity to rank for?  Depending on your business, you may have unrealistic goals of showing up #1 for popular search terms.

Okay, so let’s say your local business sells vacuum cleaners.  You feel as though your site deserves the right to show up when you google “Vacuum Cleaner.”  Unless you are William Hoover, you are not going to see your company on the first page of Google and most likely not the next 20 pages of results either.  Why is life so unfair you ask?  It’s not.  At least when it comes to Google’s organic search results.  First page rankings are reserved for national brand and ecommerce websites and information sites like Wikipedia.  Your local business website is more suited to show up when a geo-modified term is inserted.

A geo-modified term alters a given search by including a location keyword like a city or state.  For instance, the search results you get when searching for “vacuum cleaner los angeles” and “vacuum cleaner ohio” will be dramatically different.  If you live in Ohio, or even Cleveland to be more specific, your goal should be to show up organically on the first page for terms like “vacuum cleaner ohio” and “vacuum cleaner cleveland.”

The right SEO service should have your website showing up on the first page for these terms in no time. As far as keywords that you don’t show up for organically, paid search should supplement your inability to rank.  It makes sense for most businesses to utilize paid search to cover the unbranded keywords and even competitor terms to drive more traffic and leads through their site.

So does your business need SEO or Paid Search?  The quick answer is both.  For a more in depth analysis and consultation for your business, please feel free to contact us.

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