Posts Tagged ‘internet marketing’

posted by | on , , , , , , | Comments Off on Track Your Leads From Search To Sale With BAM LeadTracker

Track your leads from search to sale with BAM Lead Tracker!Do you have a system in place in your business that automatically logs and assigns leads whether they come to your business via your local or national website, a phone call, or even a walk-in customer? Or do you have a system in place that allows you to instantaneously determine ROI on leads run that day, week or month? Do you have a system at your fingertips that shows you where your leads came from last week, last month of for the last year? Better yet, is that system available to you at home, work, or even in the car?  If not, it’s time to introduce you and your business to the BAM LeadTracker. The BAM LeadTracker is all of that and plenty more. It’s ideal for service calls too! It can be customized for your industry whether it’s HVAC, Plumbing, Media, Home Improvement, and the list goes on and on.

“We started with an idea from one of our clients who desperately needed to streamline sales and service operations. We then pulled together a number of clients from that same industry to weigh their needs and wants as well. Then it was off to a white board and idea began to take on a life of its own,” stated Neil Catapano VP at BAM. “Six months later, it was built and out of beta testing and the client roster continues to grow.” Too often, corporations and small businesses rely on some pre-packaged software to try and adapt it for their needs. “With today’s technologies and the strategies employed by BAM, there’s no need to try and reverse-engineer products to specific needs, ” added Bill Berry, President. “We’re at the crossroads of media and entertainment being personalized for individuals. So why not apply those same principles to businesses large and small?”

BAM Lead Tracker Dashboard Led by Justin Fritz, BAM’s Director of Interactive & IT Services, BAM has focused on customizing technologies to businesses and integrating them with a scope of services not traditionally included in the process. Features can include CRM applications integrated in a simplistic and intuitive interface that leaves the programming and coding on the back end. Tying in analytics for maximum efficiency on search campaigns is on the horizon. More simplistic tasks like e-commerce are easily accommodated within the tool. “It’s more than a lead tracking and lead management system. It can literally empower businesses to run lead tracking, ROI, CRM and online payments AND analyze it’s own effectiveness at doing so,” offered Fritz. “Hey, just contact us and you can take it for a drive!”

The BAM LeadTracker is a product of BAM Advertising based in Upper St. Clair, PA. While BAM’s core business began as a full service advertising and marketing agency, its technologies have opened up gateways of new opportunities. “The success of what we do is based on the solid foundation of how we develop strategies based on needs. Who better to develop products than people who market them,” asked Berry.  BAM Advertising can be found at 2535 Washington Rd in Pittsburgh or on the web at www.BAMadv.biz.

On the Web: BAM LeadTracker

posted by | on , , , , , | Comments Off on Does your business need SEO or Paid Search?

Excluding computer illiterate business owners, a continuing increase of emphasis has been placed on the letters SEO. The average business owner may not understand the power of Search Engine Optimization in its entirety, but similar to any business investment; they are willing to invest in it if it brings a return on that investment.

Search Engine Optimization (if done by the right people) is the best return on investment as far as Internet marketing goes.  SEO is the process of improving your website’s visibility by getting it to rank higher in search engine results for certain keyword phrases.  Higher ranking in search engine results guarantees more traffic and likely more sales for your business.  So like any business investment, spending money to make money is the name of the game.

SEO done by the right people can be the difference between seeing results and simply throwing money down the drain.  Like any industry, there are shysters, phonies, and scam artists that need to be avoided.  The right people will be very transparent in their explanation of all the necessary steps involved in getting your website to rank higher.  At the same time, the right people will be realistic when it comes to telling your business the keywords they have the opportunity to rank for.

A Paid Search Campaign should be implemented by your web marketing company to fill in the gaps for search keywords that you don’t have the opportunity to rank for organically.  What do I mean by keywords you don’t have the opportunity to rank for?  Depending on your business, you may have unrealistic goals of showing up #1 for popular search terms.

Okay, so let’s say your local business sells vacuum cleaners.  You feel as though your site deserves the right to show up when you google “Vacuum Cleaner.”  Unless you are William Hoover, you are not going to see your company on the first page of Google and most likely not the next 20 pages of results either.  Why is life so unfair you ask?  It’s not.  At least when it comes to Google’s organic search results.  First page rankings are reserved for national brand and ecommerce websites and information sites like Wikipedia.  Your local business website is more suited to show up when a geo-modified term is inserted.

A geo-modified term alters a given search by including a location keyword like a city or state.  For instance, the search results you get when searching for “vacuum cleaner los angeles” and “vacuum cleaner ohio” will be dramatically different.  If you live in Ohio, or even Cleveland to be more specific, your goal should be to show up organically on the first page for terms like “vacuum cleaner ohio” and “vacuum cleaner cleveland.”

The right SEO service should have your website showing up on the first page for these terms in no time. As far as keywords that you don’t show up for organically, paid search should supplement your inability to rank.  It makes sense for most businesses to utilize paid search to cover the unbranded keywords and even competitor terms to drive more traffic and leads through their site.

So does your business need SEO or Paid Search?  The quick answer is both.  For a more in depth analysis and consultation for your business, please feel free to contact us.

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