Posts Tagged ‘internet marketing pittsburgh’

posted by | on , , , , , , , | Comments Off on Yahoo Overtakes Google? The Importance of Other Paid Search Campaigns

Recently, it’s been in several headlines: “Magnifying GlassYahoo tops Google in U.S. web traffic in July.” If these numbers are correct like the media says they are, this is the first time in over two years that Yahoo has generated more traffic than Google during a month. This brings up an important consideration when it comes to your business’ online marketing strategy: Does your current search provider focus their efforts on other search engines outside of Google?

Here at BAM, we explore every major search engine as a possible solution, not just Google. In our experience, sometimes there isn’t the necessary search volume (or enough people looking for your product or industry) to justify a paid presence outside of Google.  We do however optimize your website to show up in the organic results for all the major search engines, regardless if we are bidding on keywords.  Not every ad firm or even internet marketing agency can say that.

In our dealings with Yahoo and Bing, there are several advantages of engaging in a paid search campaign.  For one, the average cost per click is a lot cheaper due to there being a lot less competition.  We have found that keywords can cost up to 50% less depending on the industry.  This means that your monthly paid search budget can last twice as long on Bing & Yahoo compared with Google.  With clicks costing less, the paid search conversions (web forms, phone calls, etc.) also are produced at about half the cost.

In addition to our web advertising strategy and best practices, BAM remains at the forefront of emerging media and traditional media strategy. From the offerings of the BAM Lead Tracker, our web based lead management and CRM tool, to the capabilities to meet and surpass your web marketing needs in Google and beyond, BAM can develop and execute a holistic advertising campaign specific to your industry or needs.

Interested in learning more?  Fill out the form to the right to get the ball rolling on your next project or campaign.

posted by | on , , , , | Comments Off on BAM’s Internet Marketing Strategy Helps Pittsburgh Business Owners

Pittsburgh internet marketing strategyPittsburgh winters are known for their frigidness and routine snowfall.  For a business owner, the winters can be even colder without a steady stream of leads and business opportunities coming their way.  Realizing that the phones had gone cold and silent, one company searched for an internet marketing agency and entrusted them to generate business inquiries.

Lucky for them, that internet marketing agency was BAM, with many years of providing clients solid marketing strategy responsible for making the phones ring.  The company was 20/20 Landscaping & Grounds Maintenance LLC., a Pittsburgh landscaper and tree removal service.

Realizing their immediate business needs, BAM constructed a targeted paid search campaign that would garner the immediate attention of Pittsburghers looking for tree trimming and removal services.  A paid search (or pay per click) campaign offers the opportunity for BAM to bid on select “tree removal” keywords for 20/20, allowing their website to show up instantly in Google’s search results.  Refining the list of “tree removal” keywords would ensure that their budget was not being wasted on keywords that didn’t generate leads.

Landscaping PittsburghSo they were setup for short term success via a pay per click campaign, but their long term search engine visibility issue had not been solved.  To get 20/20 Landscapers to show up in the search results without paying for clicks, BAM would first need to optimize their existing website.  In order to optimize effectively, keyword research for the most popular landscaping terms were uncovered and enacted in making their website as keyword rich as possible.  Once on-page optimization had been finalized, the slower process of building the website’s off-page ranking factors could begin.  This included, but was not limited to claiming all of their business listings on all the major search engines and directories, which is crucial for any type of local search success.

20/20 Landscape Design is currently ranking for such terms as “commercial snow removal Pittsburgh“, “Pittsburgh tree removal services“, and “Pittsburgh landscaping.”  With their search engine visibility woes behind them, they can now utilize one of BAM’s many traditional media strategies.  Laying a solid digital foundation and building in layers of traditional media is BAM’s recipe for integrated marketing success.  What’s your business’ plan for success?