Posts Tagged ‘Culligan’

posted by | on , , , , | Comments Off on BAM Provides Culligan With Newer Look & Feel On The Web

BAM is pleased to announce the deployment of our latest website, built from scratch and customized for the Culligan Men & Women of Monterey and Salinas, California.

Web Design & DevelopmentMike and Jennifer Hebert are multi-generational Culligan Dealers who entrusted BAM to develop a new look and feel for their Monterey location.  On top of the new design, BAM has deployed a paid search campaign and a SEO strategy that is proven to generate new drinking water and water treatment customers.

Monterey’s new website comes complete with the ability for new customers to Order Bottled Water and Bottle-Free® Water Coolers online, as well as countless other lead generating tactics that have been tied in throughout the site.  A contact form on every page is accompanied by a custom Web Only Offer for multiple reasons but primarily to increase conversion rates. It is also there to enhance the overall customer experience by making it as easy as possible to get in contact with their local Culligan Man.

For Culligan dealers more focused on the Commercial & Industrial water treatment side, BAM’s custom web solutions now has the ability to tie in custom C & I photo galleries as well as water treatment content relevant to your region.

Unlike most web vendors, BAM believes that website content is not one size fits all for Culligan dealers.  A website’s content should be tailored by region and specific services offered by the dealer.  From unique content like Salt Free Water Softener Solutions to Nitrates & Arsenic water treatment, Monterey’s new website mirrors the problem water symptoms and services unique to their dealership.

Hey Culligan ManFinally, Culligan of Monterey’s new website attempts to connect with older Culligan generation by incorporating a nostalgic Culligan Lady TV player on every page.  Monterey’s new website is further proof that if a Culligan dealer can think it, BAM can build it!

On The Web: or to get more information of BAM’s custom web solutions, please checkout our  Web Design & Development  page.

posted by | on , , , , , , , | Comments Off on BAM To Unveil Their Lead Tracker On Stage In Phoenix

CDANA Kansas CityLast year BAM’s Interactive Director, Justin Fritz and VP, Neil Catapano took the stage in front of a packed house in Kansas City to showcase the many benefits of mobile marketing. Justin shared his successful mobile search marketing strategy to Culligan dealers big and small. From less competition to lower cost per sale, Justin provided actual metrics from BAM’s nationwide Culligan paid search campaigns that spoke to the efficiencies of mobile search.

No sooner did they leave the stage, they received their next assignment. Their task?  To develop a web based lead management tool that would seamlessly tie in all lead sources and streamline a Culligan dealer’s operations.

Ten long months have passed and BAM has emerged from the lab with a built-from-scratch, web based lead tracking system known as The BAM LeadTracker. Guided by several Culligan sales managers, BAM refused to take a pre-existing piece of lead software and force it to fit the specific needs of Culligan.

Justin and Neil will once again take the stage, February 22nd at the Sheraton Wild Horse Pass in Phoenix, Arizona at the 2013 Culligan Dealers Association of North America Convention and Product Fair. They will be sharing their best practices for tracking and managing all leads, from web, phone, or even walk-in inquiries.

BAM’s presentation will culminate with the public unveiling and live demonstration of The BAM LeadTracker. With its easy-to-use interface, it has the capability to empower all appointment driven businesses, not just Culligan. BAM’s latest creation puts the knowledge at the business owner’s fingertips, allowing them the ability to easily and automatically measure ROI and the effectiveness of their advertising campaigns.


If you are like many and can’t be there in person, feel free to contact us to see how the BAM LeadTracker can streamline your business’ operations.