posted by | on , , , , , , , | Comments Off on Yahoo Overtakes Google? The Importance of Other Paid Search Campaigns

Recently, it’s been in several headlines: “Magnifying GlassYahoo tops Google in U.S. web traffic in July.” If these numbers are correct like the media says they are, this is the first time in over two years that Yahoo has generated more traffic than Google during a month. This brings up an important consideration when it comes to your business’ online marketing strategy: Does your current search provider focus their efforts on other search engines outside of Google?

Here at BAM, we explore every major search engine as a possible solution, not just Google. In our experience, sometimes there isn’t the necessary search volume (or enough people looking for your product or industry) to justify a paid presence outside of Google.  We do however optimize your website to show up in the organic results for all the major search engines, regardless if we are bidding on keywords.  Not every ad firm or even internet marketing agency can say that.

In our dealings with Yahoo and Bing, there are several advantages of engaging in a paid search campaign.  For one, the average cost per click is a lot cheaper due to there being a lot less competition.  We have found that keywords can cost up to 50% less depending on the industry.  This means that your monthly paid search budget can last twice as long on Bing & Yahoo compared with Google.  With clicks costing less, the paid search conversions (web forms, phone calls, etc.) also are produced at about half the cost.

In addition to our web advertising strategy and best practices, BAM remains at the forefront of emerging media and traditional media strategy. From the offerings of the BAM Lead Tracker, our web based lead management and CRM tool, to the capabilities to meet and surpass your web marketing needs in Google and beyond, BAM can develop and execute a holistic advertising campaign specific to your industry or needs.

Interested in learning more?  Fill out the form to the right to get the ball rolling on your next project or campaign.

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