posted by | Comments Off on An Open Letter From Bill To Our Culligan Men & Women

Greetings from BAMville…. A new year. Another day.

Stop right there. There’s no such thing as another day at BAM. We have a new saying posted above the door at the office. It reads, “We’re only as good as we are today!” Ok it’s only a post-it note but the words and the message are clear.  Show up, chop your wood, and it’s all good. That rhymes too.

It sounds too simple but when you enjoy what you do it is that easy. That said, we’re not perfect. We’ve pushed deadlines, left discussions at crossroads of vague conclusions, and made assumptions that we probably shouldn’t have. That’s human nature. But at BAM, it’s our nature to carve out our brand through our work. Pure and simple. “Hey Bill. We gotta get a BAM newsletter out. Hey Bill, did you get your  BAM client letter written? Bill, did you ever get the press releases out on Neil or Justin, and what about Andy and Kevin?” So now I can check-off the newsletter from our list but I think our time is spent in better ways. I like to keep the spin holstered in our world because that’s the way it should be.  We let our work speak for itself. After all, we’re all only as good as we are today!

2011 brought a lot of growth at BAM. Measured growth. We’ve been blessed to gracefully supplement our staff this year with a few couple gifted people. Neil Catapano and Justin Fritz. EVERBODY KNOWS NEIL. Brother Neil hates when I say this but my world has been pretty much turned upside down since Neil migrated from the bright lights and big city of Plainville, IL to the advertising mecca of Upper St. Clair, PA.  While Neil has spearheaded a wealth of projects in his short tenure, you have to understand it’s always with the same successful formula accompanied by painfully defined goals: Listen to our Culligan dealers, find an opportunity, gather input from an ever-revolving cross section of dealers, and then let BAM machine it into visual media with execution geared for measurement. After all, we are driven to ask ourselves, what have we done for Culligan today?

Justin Fritz, or “Jastin” as both Hall’s Maggie Smith and we prefer to call him, is our interactive brew master. We’re not always sure what the hell he’s rambling about but spend a little time with him and you’ll quickly understand why he embodies what we’ve done for Culligan today. He pours over his campaigns EVERY day… with strategies that he’s honed since he was 13! Go ahead, Google Justin Fritz Pittsburgh and look for an article about a pair of brothers “wrestling cash from the web”. The man was making more than most people do today, in high school. You’d never know it though. That’s why, like all of us at BAM (ok, Neil does have an ego as big as Texas but)… we just like chopping a new pile of wood every day with a pedestrian profile and lumberjack’s enthusiasm. Did I mention that we enjoy it too?

Can’t forget about the always effervescent Pam “Queen of Claims” Berry, Kevin “Scratch” Lazzaro, Andy “AC 30” Coleman (his nickname is a product for Pete’s sake whomever Pete is), Rachael “Hi-Res/Lo-Res” Seip, Bryan Morse-Code, Taylor “The Coder” Collins, Sue “Cellar Dweller” Froedtert, Mary “Dancing Machine” Broglie, and Francois “Yeah I’m French” Wilson. I could write lengthy narrative about each of us but that’s not  really what we’re about.  That said, I’ll bring more insight in future communiqués into these personalities who continue to define BAM. But in the meantime, give us a call, stop by, invite us out, have a cocktail with us… just talk to us. Spend a little time and get to know us… if you haven’t already… and I think that you’ll find that above all else, we care.

I’ve started every Culligan relationship  with the same message. “Thank you for the opportunity to meet with you today. I’d like nothing better than to walk out of our here with the opportunity to earn your business. And if we don’t, I will consider myself fortunate to have met another band of Culligan men and women with whom I will cross paths again… and consider you colleagues and friends.”  All these people and relationships are now embodied in a very special place outside of our souls. In a place created by Culligan men and women… in a place that everyone is getting to know a little better. That place is where this greeting emanates from today… and that place we’ve built for you… our valued clients, our friends, and our family who have given us the opportunity for our creativity to flourish, hard work to produce results, and the ability to display them in a place called BAMville. I just thought of another couple lines worthy of a post-it note above the door:

  1. “Ask what we can do for our dealers today”
  2. ”Chop wood like lumberjack everyday”

Take care, have a wonderful New Year, and Godspeed in all you do… for you, your families, your fellow workers and employees, and all of us on the 3rd rock .  Hey Neil, what’s on tap for Culligan today… I’m feeling a little bored.

posted by | Comments Off on Flying Cars & Tweeting Refrigerators

“As much as the media we consume entertains –

– and to an extent defines us –

it is only one facet of how we live.”

– Devin Coldewey, TechCrunch editorial, January 1, 2012

A lifestyle of futuristic proportions doesn’t necessarily have to include flying cars (though that would totally rule). Advances in technology have become so ingrained in our daily lives that even the thought of leaving the house for the day – heck, even for a trip to the grocery store – without our smartphones causes panic.

Admittedly, I was late to the game when it came to cellphones; I didn’t even have one until 2005 if you can believe it. I was reliant on a variety of landline phones in the home or in the office. If I wasn’t available, you left a message. Boom. Done. It was simpler and that was the way we lived. I didn’t even have a Facebook account yet.  And this is just strictly talking about peer-to-peer communication. (“how far have refrigerators, or beds, come in the last ten years – compared with the way we experience music, or keep in touch with our friends?”)

While teleporting to work would be rad, it’s not going to happen any time soon. The advancements in technology that change our lives for the better are surely going to be of the smaller, less exciting variety but that doesn’t mean they are less important.

“No, it’s not pretty; it’s progress.”

Coldewey’s editorial acts as a definite reality check regarding technology and our reliance as we head deeper into the new year. I’m not going to continue trying to recycle what he has already written eloquently so I encourage you to read the article and let us know your thoughts.

In the meantime, I’m gonna go re-hydrate some brunch capsules and play fetch with Astro.

– Andy

 

posted by | Comments Off on BAM Ignites J. L. Bayer’s HVAC Strategic Marketing Campaign

J. L. Bayer came to BAM with several marketing needs that would make them more competitive in the Pittsburgh HVAC space. We developed both a traditional media strategy, as well as a digital strategy that dramatically increased their brand awareness this winter.

BAM is in the process of executing a strategic marketing campaign that includes radio spots, post card mailings, and paid search campaign in the greater Pittsburgh area. We developed and designed a new lead generating website that will provide incremental leads in the coming months as their site will continue to climb the search engine ranks.

Bayer had a need for a motto that would be applicable to all phases of their heating and cooling services offered. BAM put our heads together and the “Stay Warm Pittsburgh” slogan was born. Vanity URLs for the heating and cooling seasons were purchased and include both StayWarmPittsburgh.com and StayCoolPittsburgh.com.

Their creative is on display below and includes their 15 second radio spots as well as the “Sick Furnace?” mailer. We are pleased to have worked with J. L. Bayer and are excited to watch their brand continue to resonate.

Radio Advertising

J.L. Bayer (15 seconds)

J.L. Bayer #2 (15 seconds)

Print Advertising

J. L. Bayer Heating & Cooling

posted by | Comments Off on Welcome to the new online home of BAM Advertising

If you want to be technical, this is the same address, but we just … renovated a bit. New clients have joined our roster and we’ve added some members to our team, so we felt that the time was right.

What’s new at BAM you may ask? Aside from our continued fanboy obsessions with the latest Apple technologies, our Culligan Water family has grown over the last few months which has created some exciting developments. We’ve also experienced some digital growth in our automotive and HVAC categories which has led to the expansion of our digital media department. Justin Fritz has joined our ranks as the Director of Interactive Strategy, a role that includes directing the strategies for our interactive campaigns, so we thought that was an appropriate title. Justin has been a huge asset to our team so far and we are pumped to have him on-board.

We’re also happy to announce the recent launch of our interactive web portal known as BAMville. BAMville is an intranet and virtual water cooler currently being used by our network of Culligan water experts nationwide. Since the groundbreaking, it’s been a highly useful tool for streamlining agency-client communications as well as creative development. We anticipate that the BAMville population will grow in the coming months and are always open to new businesses moving into town.

BAM is gearing up for the holiday season and are very excited to have a new home on the web – properly insulated for a Pittsburgh winter. You’ll surely hear more from our cast of characters in the coming weeks and plenty into 2012. Feel free to drop us a line with feedback as you browse; we’d love to hear from you.

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