I’ll save you the speech about how local online marketing is taking over. Instead, I will allow this infographic to demonstrate local online marketing’s importance. As more and more people start using smart phones, mobile search continues to grow at an exponential rate.
There is a common misnomer that mobile search is a seperate entity from “local search.” The truth is that they are the same. Search results have become heavily weighted towards the local aspects of businesses. Search results now display where your business is located on a given map, your phone number and address, if you have claimed your respective business page. Mobile search results mirror the efforts of search to feature local businesses as much as possible. After all, if you are performing a business search on your mobile phone, chances are it’s local.
Google and other search engines have taken into account mobile search activity and have reacted accordingly with local algorithm updates. They have made search results for a local business as relavent and as easy to navigate as possible. Local business profiles come complete with what others have said about your business and even offer potential customers with directions right from your profile.
If you have questions about your local online marketing efforts or are looking for guidance, drop us a line. In the meantime, check out the staggering local online marketing numbers in the infographic below.