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BAM recently launched an integrated campaign for its client IronSyte Monitoring to coincide with their showing at the 2012 MINExpo International. IronSyte is the premier provider of real-time monitoring systems for earthmoving equipment. IronSyte monitors allow a user to track their entire fleet from their computer or smartphone. The implementation of an IronSyte monitor can save thousands of dollars in production costs. By collecting real-time data foreman are able to best utilize their earthmoving equipment by eliminating inefficiencies as well as saving on costly maintenance.

IronSyte needed a memorable and creative presentation for their showing at the 2012 MINExpo International. MINExpo is the largest mining trade show in the world and an unprecedented opportunity for IronSyte to expand its business. To capitalize on the quadrennial event, IronSyte turned its sights to BAM. BAM partnered with IronSyte to develop a targeted and creative strategy to maximize the brand’s awareness and to recruit potential customers.

BAM’s first step was to address IronSyte’s website, and give it a complete overhaul. Increasing search engine visibility, incorporating the new look and feel, and helping new visitors understand how valuable an IronSyte monitor could be to their business were on the top of BAM’s to-do list.

Behind the scenes on-page and off-page search engine optimization tactics were employed to boost the website’s keyword rankings for earth moving monitoring equipment. With the addition of keyword rich content, came fun and informative functionality like a front-page slider and roll over diagrams.

In addition to the website, IronSyte needed an eye-catching display for their booth at MINExpo to create a buzz about their revolutionary product. BAM designed a 10 ft. by 10 ft. display and accompanying podium that would drive potential customers to the booth. To supplement the display a brochure was designed to highlight the advantages of an IronSyte Monitor, and to serve as a takeaway for expo attendees.

BAM’s creative and professional campaign resulted in a strong showing at the 2012 MINExpo for IronSyte Monitors. To learn more about IronSyte or to check out the new website visit ironsyte.com.

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