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Adaptable Chameleon
Here at BAM Advertising and Marketing, we understand that adaptability is crucial to stay relevant in today’s fast-paced landscape. As the saying goes, “If you’re not growing, you’re dying.” Two examples of BAM’s digital adaptability are the BAM Lead Tracker and BAM’s ever-shifting web strategies to stay on the cutting-edge of digital marketing.

Adaptability has been built into the BAM Lead Tracker from the very beginning. When we at BAM first had the idea of the lead tracker, we didn’t just start building something hoping that it would be good enough and end the development there. We involved our clients – our end users – to try to determine the features and functionality that were essential. We are also continuously developing and improving the BAM Lead Tracker and bringing exciting new features to our users. Some of the most recent enhancements include automated email marketing for our client’s customers and non-customers, as well as increased transparency on the reporting side allowing clients to calculate cost per lead and cost per appointment metrics like never before.

An example of our constantly evolving digital strategy includes our reluctance to take other “web gurus” at their word. Rather, to constantly be improving our interactive services like search engine optimization and pay per click, we test out different strategies and approaches ourselves. There is no better way to learn than by doing. Doing allows us to bring results back to our web clients in a concise case study that is actually relevant to them and their industry, not just babble from another self-proclaimed web expert. Examples include Bing marketing campaigns and the effectiveness of retargeting.

At BAM we know that our traditional and digital marketing strategies must be forever changing as we adapt to the shifting marketing landscapes. BAM’s team of highly skilled employees continues to grow right along side of our valuable cliental. As we embark on our 9th year of existence, it is important to remind those of what got us where we are today: hard work and always thinking of ways to improve our products and services as well as our clients’.

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