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posted by | on , , , , | Comments Off on BAM Provides Culligan With Newer Look & Feel On The Web

BAM is pleased to announce the deployment of our latest website, built from scratch and customized for the Culligan Men & Women of Monterey and Salinas, California.

Web Design & DevelopmentMike and Jennifer Hebert are multi-generational Culligan Dealers who entrusted BAM to develop a new look and feel for their Monterey location.  On top of the new design, BAM has deployed a paid search campaign and a SEO strategy that is proven to generate new drinking water and water treatment customers.

Monterey’s new website comes complete with the ability for new customers to Order Bottled Water and Bottle-Free® Water Coolers online, as well as countless other lead generating tactics that have been tied in throughout the site.  A contact form on every page is accompanied by a custom Web Only Offer for multiple reasons but primarily to increase conversion rates. It is also there to enhance the overall customer experience by making it as easy as possible to get in contact with their local Culligan Man.

For Culligan dealers more focused on the Commercial & Industrial water treatment side, BAM’s custom web solutions now has the ability to tie in custom C & I photo galleries as well as water treatment content relevant to your region.

Unlike most web vendors, BAM believes that website content is not one size fits all for Culligan dealers.  A website’s content should be tailored by region and specific services offered by the dealer.  From unique content like Salt Free Water Softener Solutions to Nitrates & Arsenic water treatment, Monterey’s new website mirrors the problem water symptoms and services unique to their dealership.

Hey Culligan ManFinally, Culligan of Monterey’s new website attempts to connect with older Culligan generation by incorporating a nostalgic Culligan Lady TV player on every page.  Monterey’s new website is further proof that if a Culligan dealer can think it, BAM can build it!

On The Web: CulliganQWE.com or to get more information of BAM’s custom web solutions, please checkout our  Web Design & Development  page.

posted by | on , , , , | Comments Off on BAM’s Internet Marketing Strategy Helps Pittsburgh Business Owners

Pittsburgh internet marketing strategyPittsburgh winters are known for their frigidness and routine snowfall.  For a business owner, the winters can be even colder without a steady stream of leads and business opportunities coming their way.  Realizing that the phones had gone cold and silent, one company searched for an internet marketing agency and entrusted them to generate business inquiries.

Lucky for them, that internet marketing agency was BAM, with many years of providing clients solid marketing strategy responsible for making the phones ring.  The company was 20/20 Landscaping & Grounds Maintenance LLC., a Pittsburgh landscaper and tree removal service.

Realizing their immediate business needs, BAM constructed a targeted paid search campaign that would garner the immediate attention of Pittsburghers looking for tree trimming and removal services.  A paid search (or pay per click) campaign offers the opportunity for BAM to bid on select “tree removal” keywords for 20/20, allowing their website to show up instantly in Google’s search results.  Refining the list of “tree removal” keywords would ensure that their budget was not being wasted on keywords that didn’t generate leads.

Landscaping PittsburghSo they were setup for short term success via a pay per click campaign, but their long term search engine visibility issue had not been solved.  To get 20/20 Landscapers to show up in the search results without paying for clicks, BAM would first need to optimize their existing website.  In order to optimize effectively, keyword research for the most popular landscaping terms were uncovered and enacted in making their website as keyword rich as possible.  Once on-page optimization had been finalized, the slower process of building the website’s off-page ranking factors could begin.  This included, but was not limited to claiming all of their business listings on all the major search engines and directories, which is crucial for any type of local search success.

20/20 Landscape Design is currently ranking for such terms as “commercial snow removal Pittsburgh“, “Pittsburgh tree removal services“, and “Pittsburgh landscaping.”  With their search engine visibility woes behind them, they can now utilize one of BAM’s many traditional media strategies.  Laying a solid digital foundation and building in layers of traditional media is BAM’s recipe for integrated marketing success.  What’s your business’ plan for success?

posted by | on , , , , , | Comments Off on Does your business need SEO or Paid Search?

Excluding computer illiterate business owners, a continuing increase of emphasis has been placed on the letters SEO. The average business owner may not understand the power of Search Engine Optimization in its entirety, but similar to any business investment; they are willing to invest in it if it brings a return on that investment.

Search Engine Optimization (if done by the right people) is the best return on investment as far as Internet marketing goes.  SEO is the process of improving your website’s visibility by getting it to rank higher in search engine results for certain keyword phrases.  Higher ranking in search engine results guarantees more traffic and likely more sales for your business.  So like any business investment, spending money to make money is the name of the game.

SEO done by the right people can be the difference between seeing results and simply throwing money down the drain.  Like any industry, there are shysters, phonies, and scam artists that need to be avoided.  The right people will be very transparent in their explanation of all the necessary steps involved in getting your website to rank higher.  At the same time, the right people will be realistic when it comes to telling your business the keywords they have the opportunity to rank for.

A Paid Search Campaign should be implemented by your web marketing company to fill in the gaps for search keywords that you don’t have the opportunity to rank for organically.  What do I mean by keywords you don’t have the opportunity to rank for?  Depending on your business, you may have unrealistic goals of showing up #1 for popular search terms.

Okay, so let’s say your local business sells vacuum cleaners.  You feel as though your site deserves the right to show up when you google “Vacuum Cleaner.”  Unless you are William Hoover, you are not going to see your company on the first page of Google and most likely not the next 20 pages of results either.  Why is life so unfair you ask?  It’s not.  At least when it comes to Google’s organic search results.  First page rankings are reserved for national brand and ecommerce websites and information sites like Wikipedia.  Your local business website is more suited to show up when a geo-modified term is inserted.

A geo-modified term alters a given search by including a location keyword like a city or state.  For instance, the search results you get when searching for “vacuum cleaner los angeles” and “vacuum cleaner ohio” will be dramatically different.  If you live in Ohio, or even Cleveland to be more specific, your goal should be to show up organically on the first page for terms like “vacuum cleaner ohio” and “vacuum cleaner cleveland.”

The right SEO service should have your website showing up on the first page for these terms in no time. As far as keywords that you don’t show up for organically, paid search should supplement your inability to rank.  It makes sense for most businesses to utilize paid search to cover the unbranded keywords and even competitor terms to drive more traffic and leads through their site.

So does your business need SEO or Paid Search?  The quick answer is both.  For a more in depth analysis and consultation for your business, please feel free to contact us.

posted by | Comments Off on BAM Brings The Culligan Lady Back To Life

Say hello again to The Culligan Lady; she has been called back to action by Pittsburgh-­based BAM Advertising for use in TV, Radio, Print and Online media executions from coast to coast.

Culligan International, located in Rosemont, IL, kicked off 2012 with a completely redesigned Culligan.com along with an all-­new image of the Culligan Man. To complement their efforts, BAM undertook the project of re­‐launching the Culligan Lady. “It was time to introduce a new Culligan Man but by adding the Culligan Lady and her unforgettable “Hey Culligan Man” tagline, the entire brand will be re-­energized,” offered Neil Catapano, Vice President and head of Culligan client services at the agency.

LuLu (as Culligan dealers affectionately refer to The Culligan Lady) started shouting “Hey Culligan Man!” in a series of successful Radio and Print campaigns created and launched by Dallas Williams Productions of Los Angeles in 1959. In 1960, The Culligan Lady first appeared on TV thanks to the original animation created by designer/animator Lee Mishkin. LuLu remained part of the brand throughout the 1990’s until being retired. Now, BAM has brought her back to life by animating the most recent Culligan Lady graphic version in high definition.

“Honestly, it was a very cost-­effective alternative,” stated agency president Bill Berry. “We have a unique relationship with our Culligan dealers who allow us to produce creative where a void exists and the dealer’s message was heard regarding LuLu and the Hey Culligan Man tagline.” Added Catapano, “The tagline is the brand!”

The Culligan Lady can be seen and heard promoting core elements of Culligan’s international product line from water softeners and reverse-­osmosis drinking water systems to the hallmark of the brand, the local service provided by over 850 Culligan Men and Women in North America.

posted by | Comments Off on Search Engine Optimization For Dummies

It happens every time I meet someone new. No, I don’t get shy (at least, not anymore). The topic of our occupations is brought up and it usually leads to me dumbing down the explanation of mine, just to save time and so the majority have a general understanding. The same can be said for a variety of professions I suppose. But what is mind blowing is how popular and reliant people are on the Internet (specifically search), and how little the average person knows about its inner workings.

Millions use search everyday and have no concept of why or how a website achieves preferred rankings.

It’s true that search engine algorithms are purposefully kept hush hush like The Colonel’s Secret Recipe. By keeping an algorithm’s anonymity under lock and key, it in part prevents websites from scamming the system. It is also true that search engine engineers and programmers are tweaking said algorithms on a constant basis, always looking for ways to make your search results more relevant.

More than an overwhelming majority of search users worldwide still consider Google to be top dog when it comes to returning relevant results. With more than a 80% market share, Google continues to leave its competitors like Bing and Yahoo in the dust. But where do these relevant results come from? How does a given search engine know which websites to return when you type in “Ice Cream Cone” (for example)? Better yet, if I owned an ice cream cone website, how would I get it to show up on the first page when a user performs a search on Google?

Starting with the most bizarre to the more logical, let’s cover some of the myths that some search engine optimizers may feed you for your ice cream site:

1. “The more time people spend on your website (like leaving web browsers open overnight), the higher it will rank for related keyword searches.” What’s funny is that I have only come across this gem only once in my lifetime. I will no doubt be following up with these people to see how their theory worked out for them. The real reason why your website even has a chance of ranking well is covered a little later.

2. “If you repeat the same keywords over and over again in your meta data, You will be #1 overnight.” Meta data was the equivalent of Reebok Pumps to the webmasters of the world. Once popular (and even fashionable?), meta data would give your site a boost by telling (or spamming) search engines exactly what your page was about. However, it is true that page titles (considered meta data) are (arguably) the single most important on page element that tells a search engine what your page is about.

3. “You can spam blogs with comments to promote your website and Google will consider these links as a strong indicator to rank your site first.” Those who practice this theory aren’t off their rockers completely. There is some validity to the fact that the number of links from other websites that point to yours are a deciding factor in the ranking process. But Google and other search engines factor in the quality of links in to your ranking equation. Spamming blogs of course violates Google guidelines, but who am I to crush your dreams? Spam on!

So, how do you get your website to rank #1 for a specific keyword? Like many college freshmen’s relationship statuses on Facebook, it’s complicated (especially for those just starting out). What isn’t complicated and is consistent across all the search engines is the demand for other websites to link to yours. The biggest indicator of how well your website will rank is based on the number of backlinks that point to your site. Backlinks can be everything from business directories, social bookmarks, links from your friend’s website, to your content shared on another website.

It’s true that good content never goes out of style. It’s the reason I encourage all of our clients to always be writing and blogging for their website, if nothing more than to give it an updated look. The truth is that publishing content on a regular basis increases your website’s online visibility in a variety of ways, especially in this social sharing day and age.

We’ve covered myths; we’ve covered the basics, so to speak. The one thing you should take away from this is there is a process (or an algorithm) a search engine uses to rank a site. All search engines factor in the number of other websites that link to yours and decide where your site should show up for a given keyword. Links can be obtained naturally by having content worthy of sharing, like this post for example : ) A SEO professional like myself would be happy to review the specifics of increasing your search engine rankings.

If you are dying to learn more about my high tech, super skilled profession please contact me.

posted by | Comments Off on BAM Launches Culligan Of Denver Website

Some would call not having a website for many years a drought in this day and age. BAM Advertising has put in place a cutting edge website that will allow Culligan Of Denver’s water to flow to new and existing customers.

Culligan has long been revered in many circles as the water experts. BAM’s latest creation on the web showcases Culligan’s rich history and paints a bright future for the water experts going forward.

Culligan Denver comes complete with many interactive features not seen on a Culligan website before. The first of many being the capability of ordering water to your home or business while on the go or lounging in your favorite computer chair. BAM has also integrated a live chat function that will allow new and existing customers the chance to chat with their local Culligan Man.

Culligan of Denver has also called on BAM for a paid search campaign in the Mile Hi region. Paid search or Pay Per Click (PPC) as referenced by some, is the popular search engine strategy of bidding on relevant keywords to get your advertisements in front of users in hopes of getting them to click through to your website. Once a user clicks, BAM has integrated lead generating forms on every page to make it as easy as possible for someone to track down a water softener in Denver.

BAM works with many Culligan men and women across the United States and has done so for many years. Their latest web development for Culligan of Denver is the first of many new innovative websites that they’re rolling out for the Culligan group in 2012.

On The Web



http://www.CulliganDenver.com

posted by | Comments Off on BAM Builds a New Home for Professional Contractors Group

BAM is pleased to announce the launch of the new website for Professional Contractors Group. PCG are Virginia’s Home Remodeling experts specializing in window replacement, major construction, roofing, siding, and more.

The website, coupled with a strong Search Engine Optimization (SEO) strategy will allow new customers to find them with ease when searching for geo-modified terms like “window replacement Virginia.” In addition to BAM’s organic search strategy, we have deployed a paid search campaign which will reach over 3 million people in the Virginia area.

Their website is heavily focused on lead generation. A contact form on every page, accompanies a phone number that will be dialed by individuals looking to get in touch with home remodeling experts.

BAM is very pleased to have worked with Professional Contractors Group, Inc and look forward to them sharing their success stories with us. If you are in the Virginia area and are in need of window replacement, home remodeling or even major construction, checkout their website below.

If you or someone you know is looking for a new home on the web, get in touch with BAM.

On The Web:


http://www.VAhomeremodeling.com

posted by | Comments Off on Local Online Marketing Statistics That Will Make You Yelp! [Infographic]

I’ll save you the speech about how local online marketing is taking over. Instead, I will allow this infographic to demonstrate local online marketing’s importance. As more and more people start using smart phones, mobile search continues to grow at an exponential rate.

There is a common misnomer that mobile search is a seperate entity from “local search.” The truth is that they are the same. Search results have become heavily weighted towards the local aspects of businesses. Search results now display where your business is located on a given map, your phone number and address, if you have claimed your respective business page. Mobile search results mirror the efforts of search to feature local businesses as much as possible. After all, if you are performing a business search on your mobile phone, chances are it’s local.

Google and other search engines have taken into account mobile search activity and have reacted accordingly with local algorithm updates. They have made search results for a local business as relavent and as easy to navigate as possible. Local business profiles come complete with what others have said about your business and even offer potential customers with directions right from your profile.

If you have questions about your local online marketing efforts or are looking for guidance, drop us a line. In the meantime, check out the staggering local online marketing numbers in the infographic below.

Click to enlarge

posted by | Comments Off on Google Personalized Search Results Have Gone Too Far

Google has done it again.  Done what you may ask?  They have made yet another attempt to ram their social network “Google +” down its search users’ throat.  This attempt has no doubt been their strongest effort to date to push their fledgling product on the masses.  Google reps have cloaked their desperate attempts to pawn their lifeless, barren wasteland of a social network as a disguised effort that they “are bettering search” for their users.

The forcing of their social network started back with the redesign of several of Google’s services once Google+ went live to the public.  Google+ was created in attempt to beat Facebook at their own game.  While Google+ offered a few new innovative features like “Circles” (allowing users to group which of their stories were shared with who) and “Hangouts” (allowing users to video chat with several friends simultaneously).  Facebook, as predicted by many knowledgeable Internet professionals, didn’t blink.

You may recall the black navigation bar that became a permanent fixture at the top of any and all of Google pages.  On that not-so-subtle black navigation bar housed a link for “+You”, which put their social network in front of every Google goer.  buttons, much like the Facebook “Like” button, started not only appearing on their search results pages, but website owners  placed the button in hopes of raising their organic rankings.  What made website owners believe that a button could possibly improve their ranking?  Simple.  Google has put out and continues to push literature explaining that they are continuing to alter their search algorithm to include social signals.

Social signals, as in how often a given webpage is tweeted or retweeted.  Also supposedly included in the social signal search algorithm, how many “likes” a webpage or website receives via the Facebook “Like” button.  And last but not least, Google gives a slight boost to websites on how many times it was ‘ed.

Months have gone by since the button was introduced and (while Google + has reached over 90 million users) many are considering Google+ a failing network.  Despite the abundance of G+ users, the frequency of returning users has taken a nose dive since the network’s inception.

Admittedly, there were the majority of users like myself who couldn’t wait to sign up.  Google+ was that shiny new toy that we couldn’t wait to get our hands on.  After playing with our new social network for a few days, we realized that it quickly lacked relevancy in our lives do to the fact that none of our friends migrated there.  No matter what, you may love or hate Facebook, but YOUR FRIENDS are on there.  The same cannot be said for Google+ now and most likely going forward.

For G+ to succeed and be a TRULY relevant social signal for Search+, Google+ needs to have a network effect. http://en.wikipedia.org/wiki/Network_effect. The value of Google+ is dependent on the number of your friends using it.

Fast forward to this month, January 2012.  In their best attempt yet at forcing G+ further down users’ throats, Google has unveiled “Search, plus your World” that favor websites ‘ed by social network pseudo-friends and acquaintances.  It also allows Google+ social network pages and photos to leap ahead of long standing websites in the search results. Initially,  it’s not a big deal.  Their unveiling of “personalized” search results shows the continued merge of social and search.

“Personalized” should remain in quotes because I refuse to accept what they’re selling as personalized.  If you are telling me that personalized results display a website I’ve previously visited should show up on the first page of my search results for a given topic, I can agree with that.  But to tell me a given website is more relative because a someone I have a quasi connection with shared it, that’s going too far.

Google has personalized results through your G+ connections, and Google has gone as far as to display content from “suggested” G+ connections. It’s not truly personalized or relevant if your friends aren’t there.

Their shameless attempt to make their social network more relavant by including it in “personalized” search results reeks of desperation. My negative tone throughout this piece merely expresses my dissatisfaction with the direction in which Google search is moving. Are they not satisfied with having far and away the largest search engine market share?

Hmmmm… who was the person who complained to Google? Who was that person that said… “You know what guys, your  search results just aren’t personalized enough for me!”  Could it be that no one complained?  Could it be they’re attempting to fix something that isn’t broken by furthering their own agenda?

I’ll be surfing on Bing and Yahoo if you need me.

Just kidding!  I’m not THAT desperate. And yes, I did this article.

Tweet @BAMadvertising your feelings on Google’s “Search, plus your World.”

posted by | Comments Off on BAM Ignites J. L. Bayer’s HVAC Strategic Marketing Campaign

J. L. Bayer came to BAM with several marketing needs that would make them more competitive in the Pittsburgh HVAC space. We developed both a traditional media strategy, as well as a digital strategy that dramatically increased their brand awareness this winter.

BAM is in the process of executing a strategic marketing campaign that includes radio spots, post card mailings, and paid search campaign in the greater Pittsburgh area. We developed and designed a new lead generating website that will provide incremental leads in the coming months as their site will continue to climb the search engine ranks.

Bayer had a need for a motto that would be applicable to all phases of their heating and cooling services offered. BAM put our heads together and the “Stay Warm Pittsburgh” slogan was born. Vanity URLs for the heating and cooling seasons were purchased and include both StayWarmPittsburgh.com and StayCoolPittsburgh.com.

Their creative is on display below and includes their 15 second radio spots as well as the “Sick Furnace?” mailer. We are pleased to have worked with J. L. Bayer and are excited to watch their brand continue to resonate.

Radio Advertising

J.L. Bayer (15 seconds)

J.L. Bayer #2 (15 seconds)

Print Advertising

J. L. Bayer Heating & Cooling

News