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posted by | Comments Off on Adaptability at BAM Advertising

Adaptable Chameleon
Here at BAM Advertising and Marketing, we understand that adaptability is crucial to stay relevant in today’s fast-paced landscape. As the saying goes, “If you’re not growing, you’re dying.” Two examples of BAM’s digital adaptability are the BAM Lead Tracker and BAM’s ever-shifting web strategies to stay on the cutting-edge of digital marketing.

Adaptability has been built into the BAM Lead Tracker from the very beginning. When we at BAM first had the idea of the lead tracker, we didn’t just start building something hoping that it would be good enough and end the development there. We involved our clients – our end users – to try to determine the features and functionality that were essential. We are also continuously developing and improving the BAM Lead Tracker and bringing exciting new features to our users. Some of the most recent enhancements include automated email marketing for our client’s customers and non-customers, as well as increased transparency on the reporting side allowing clients to calculate cost per lead and cost per appointment metrics like never before.

An example of our constantly evolving digital strategy includes our reluctance to take other “web gurus” at their word. Rather, to constantly be improving our interactive services like search engine optimization and pay per click, we test out different strategies and approaches ourselves. There is no better way to learn than by doing. Doing allows us to bring results back to our web clients in a concise case study that is actually relevant to them and their industry, not just babble from another self-proclaimed web expert. Examples include Bing marketing campaigns and the effectiveness of retargeting.

At BAM we know that our traditional and digital marketing strategies must be forever changing as we adapt to the shifting marketing landscapes. BAM’s team of highly skilled employees continues to grow right along side of our valuable cliental. As we embark on our 9th year of existence, it is important to remind those of what got us where we are today: hard work and always thinking of ways to improve our products and services as well as our clients’.

posted by | on , , , , , , , | Comments Off on Yahoo Overtakes Google? The Importance of Other Paid Search Campaigns

Recently, it’s been in several headlines: “Magnifying GlassYahoo tops Google in U.S. web traffic in July.” If these numbers are correct like the media says they are, this is the first time in over two years that Yahoo has generated more traffic than Google during a month. This brings up an important consideration when it comes to your business’ online marketing strategy: Does your current search provider focus their efforts on other search engines outside of Google?

Here at BAM, we explore every major search engine as a possible solution, not just Google. In our experience, sometimes there isn’t the necessary search volume (or enough people looking for your product or industry) to justify a paid presence outside of Google.  We do however optimize your website to show up in the organic results for all the major search engines, regardless if we are bidding on keywords.  Not every ad firm or even internet marketing agency can say that.

In our dealings with Yahoo and Bing, there are several advantages of engaging in a paid search campaign.  For one, the average cost per click is a lot cheaper due to there being a lot less competition.  We have found that keywords can cost up to 50% less depending on the industry.  This means that your monthly paid search budget can last twice as long on Bing & Yahoo compared with Google.  With clicks costing less, the paid search conversions (web forms, phone calls, etc.) also are produced at about half the cost.

In addition to our web advertising strategy and best practices, BAM remains at the forefront of emerging media and traditional media strategy. From the offerings of the BAM Lead Tracker, our web based lead management and CRM tool, to the capabilities to meet and surpass your web marketing needs in Google and beyond, BAM can develop and execute a holistic advertising campaign specific to your industry or needs.

Interested in learning more?  Fill out the form to the right to get the ball rolling on your next project or campaign.